Utilise professional human resources consulting as an image tool.

The activities of a recruitment agency have a direct leverage effect on the public image of the client. The responsibility for the client does not only require sound expertise about the vacancies. Intense engagement with the whole corporation and the values of the client are rather important. As extended arm of the client, the consultant directly passes on the image of the corporation to the potential employee.

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In order to use this influence at the client’s best the consultant needs a deep insight into the culture and every days work of the client. Besides a briefing on the vacancies as comprehensive as possible, the recruitment consultant has to be willing to deal with the procedures of the corporation as a whole. A deep foundation of trust is a must-have prerequisite.

Following a thorough research, the employer brand can be presented in an appropriate and reliable manner. Their professional presentation and introduction vis-à-vis the candidate constitutes a solid advantage in comparison to less well prepared offers. This added value should be utilized.

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